The New Plastics Economy: Catalysing action report

2017.01.17

The New Plastics Economy: Catalysing action report

The New Plastics Economy: Catalysing action report provides a global action plan to move towards 70% reuse and recycling of plastic packaging, endorsed by over 40 industry leaders, while highlighting the need for fundamental redesign and innovation of the remaining 30%.

Key highlights: 

  • More than 40 industry leaders endorse a global action plan on plastics production, use and after-use. 
  • The action plan, laid out in a new report The New Plastics Economy: Catalysing action launched by the World Economic Forum and the Ellen MacArthur Foundation today at Davos, would see 70% of plastic packaging reused and recycled globally, up from today’s recycling rate of 14%. 
  • The remaining 30% of plastic packaging, equivalent to 10 billion garbage bags per year, needs fundamental redesign and innovation.
  • This new report comes from the organisations that last year calculated that there could be more plastics than fish in the ocean by 2050. Now, they outline how a solution could be reached.
Read more and download the report here.